LEGAL
Privacy Policy
Last updated: 19 July 2026
Maison Eliora (“we”, “us”, “our”) is committed to protecting your privacy. This policy explains what personal data we collect through https://maisoneliora.co.uk, why we collect it, how we use it, and the rights you have over it. It is written to comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who we are
Maison Eliora is the data controller for the personal data described in this policy.You can contact us at info@maisoneliora.co.uk with any privacy question or request.
What data we collect
We collect personal data directly from you when you interact with this site:
- Waitlist signup: your email address and, optionally, your first name.
- Contact form: your name, email address, and the content of your message.
- Usage data: if you accept analytics cookies, we collect anonymised or pseudonymised data about how you use the site (pages viewed, general location at country/region level, device type) via privacy-focused analytics and, where enabled, Google Analytics.
How we use your data
- To add you to our launch waitlist and send you updates about Maison Eliora, including launch announcements, founding-member offers, and related news.
- To respond to messages sent through our contact form.
- To understand how visitors use our site so we can improve it, where you've consented to analytics cookies.
- To meet legal obligations, and to detect and prevent fraud or abuse (for example, spam form submissions).
Our legal basis for processing
- Consent — for waitlist marketing emails and for analytics cookies. You can withdraw consent at any time.
- Legitimate interests — for responding to contact form enquiries and keeping the site secure.
Who we share your data with
We use the following processors to run this site and communicate with you. Each is contractually required to protect your data and only use it as we instruct:
- Brevo (formerly Sendinblue) — stores waitlist and contact form data and sends emails on our behalf.
- Vercel — hosts this site and provides privacy-focused, cookie-free analytics.
- Google Analytics — used only if you accept analytics cookies via our cookie banner, to help us understand site usage.
We do not sell your personal data. Some of these providers may process data outside the UK/EEA; where they do, we rely on their standard contractual clauses or equivalent safeguards.
Cookies
We use strictly necessary cookies to run the site (for example, to remember your cookie preference) and, only with your consent, analytics cookies to understand site usage. You can change your preference at any time by clearing your browser's local storage for this site or by adjusting your browser's cookie settings.
How long we keep your data
We keep waitlist and contact data for as long as you remain subscribed or until you ask us to delete it, and in any case no longer than is necessary for the purposes described above.
Your rights
Under UK GDPR, you have the right to:
- Access the personal data we hold about you.
- Correct inaccurate data.
- Request erasure of your data.
- Restrict or object to certain processing.
- Request a copy of your data in a portable format.
- Withdraw consent at any time, including unsubscribing from waitlist emails via the link in any email we send.
To exercise any of these rights, email us at info@maisoneliora.co.uk. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO).
Children's privacy
This site is not directed at children, and we do not knowingly collect data from anyone under 16.
Changes to this policy
We may update this policy from time to time. Material changes will be reflected by updating the “last updated” date at the top of this page.
Contact us
Questions about this policy or how we handle your data? Email info@maisoneliora.co.uk.